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Customised Clothing: What is it?

Do you think predefined sizing doesn't flatter your body? 

Do you feel like online shopping isn't ideal for you because it won't fit you right? 

Do you ever feel insecure about your body in the trial room? 

Have you changed your fashion preferences because you were unable to find the right fit?

 If you answered yes to these questions, then you aren't alone.


In today's world, where fast fashion is considered the norm, clothes often come with a predefined sizing. Many brands fail to target all body types and usually cater to one specific demography.  

This, however, can be changed by opting for customised clothing!

Let us answer some common questions about customisation and revamp our wardrobe!


What is Customisation?

According to Merriam Webster, 'customising' as a process of building or fitting according to individual specifications. In terms of clothing, the word is associated with tailoring clothes and implementing unique specifications. 


How did it come about?

Before mass production of clothes began, all clothing lines were made based on customisations. This was done for everyone, including women, soldiers and other workers. Did you know that ready-to-wear clothing is a fairly recent invention? The trend first began with military uniforms in the 1800s and later shifted to the domestic market. Men's sizes were based on chest size, while women's clothing was calculated by their hips and bust sizes. The system continued to improve over the years, with each country developing their own sizing based on the+ metric system. However, the system wasn't perfect and often catered to a specific body type. Slowly, as vanity sizing came into place, more sizes were introduced.


How is customisation mindful of body positivity? 

While clothing brands have started to include more sizes, they still fail to acknowledge different body types. There are several studies conducted on the link between fashion and body positivity. While brands boast of being inclusive, many people still find themselves constantly trying to fit into pre-existing moulds curated by the industry despite appearing seemingly body positive. This is where customisation comes in. Customised clothing is tailor-made just to suit you. Unlike ready-to-wear fashion, which comes in specific sizes targeted at particular body shapes, customised fashion will ensure you get the best look for your body type! Every body is unique and beautiful in their own way, and everyone deserves to look their best! 


How does customisation help you be more ecologically or environmentally conscious?  

Customisation is also safer for the environment! Unlike fast-fashion brands that mass-produce clothing in accordance with current trends, customised clothing is made according to demand. This reduces waste, and thus has a better impact on the environment! It is an ethical and sustainable choice compared to buying in from popular brands.


How can you make the switch to body-positive slow fashion? 

Ready to make the switch? Well, don't worry, we've got all the information you need. Here's a short list of some ways you can make the switch to body-positive slow fashion!

  • Learn about your brands! There are many ethical brands in the market today that offer body-positive and sustainable fashion (ours included!). Make sure you conduct proper research!
  • Shop smarter! Invest in clothes from natural materials and buy only what you really need! Try to stick to ethical body-positive brands, so you're doing your part for the environment!
  • Go Local! Why not support your local tailors and kharigaars to stitch the perfect outfit for you? 


Switching to body-positive slow fashion may seem overwhelming at first due to the lack of options available in the market. This is why we at Ranng are proud to offer sustainable, ethical and entirely customisable clothing! We celebrate every body type and believe that you are beautiful just the way you are! Head over to our website to learn more!


We hope the questions gave you some guidance on making the shift to customised clothing and slow fashion! It's time to dress and feel your best!


Happy (conscious) shopping!

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